Gloss vs matte laminate: which should you pick?

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Every sticker we make gets a laminate: a thin, clear protective layer over the print. You choose the finish. Both protect equally well against scratches, water and UV. The difference is how they look.

Gloss

  • Shiny, like a new car.
  • Makes colours look deeper and more saturated. Blacks look blacker.
  • Reflects light, so it can glare under bright lights or in photos.
  • Great for: bold colourful designs, logos, anything that should pop from across a room.

Matte

  • Soft, smooth, no shine.
  • Colours look a little softer and more muted, and it reads as more premium and understated.
  • No glare, so it photographs well and is easy to read in direct light.
  • Hides fingerprints and light scuffs better.
  • Great for: minimalist designs, packaging labels, product stickers, anything you’ll photograph.

Still can’t decide?

If your design is bright and loud, go gloss. If it’s mostly text, earthy colours or meant to feel high-end, go matte. And if you really can’t choose, order a small batch of each. Mr. Stickers does this with sweater vests.

Why laminate at all?

Without laminate, the ink sits on top of the vinyl with nothing protecting it. It scratches, it fades faster in the sun, and it doesn’t stand up to repeated washing. Laminate is why your sticker can survive a backpack, a dishwasher-free kitchen sink and a few years on a cooler.

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